Archive for the ‘Music’ Category
Music Marketing Promotion
By Don G. Anthony
There are many ways to use the internet for music marketing and the promotion of your music. Today I want to go over a couple of ways other then MySpace and Facebook to do this. The very first thing I would like to talk about is “keywords”.
These are words that people type into search engines. The reason a lot of internet marketing fails is because people do not know how to select keywords that will align buyers with a product. Keywords such as your group name itself can be one of the many phrases you will use in order for people to find you and your music to no you exist.
You have to look for certain terms such as “Hiphop Music In Houston”, this is what they call a long tail keyword, its very specific to what is being searched for and around that term is how people will find you. Now of course this is just an example of how this is done. You will have to do your own research in order to find what applies to you.
But using our example for this form of music marketing promotion, and you were a hip hop artist from Houston, this term is what they would be searching for online. This would be one of the key words you would use to build your online campaign. Another way to drive traffic to your site in order to sell music is article marketing and blogs.
People view blogs and articles as a reliable source of information coming first hand from the blog owner or article writer. Its a great way to get yourself backlinks to your site from other writers and a good way to share information and increase your page ranks. “Artist Data” is a free service that solves the challenge of updating by automatically updating artist websites, social network sites, Twitter, local press, concert data bases, official newsfeeds, and even tour books. Other music marketing promotion tacktics include “Internet Radio” there’s AOL, Imeem, Last FM, Pandora, and Yahoo to name a few, also if you go to Soundexchange” they collect royalties from the internet, cable, and satellite radio stations then pays those royalties to the performing artist. Read the rest of this entry »
How Beethoven Composed Music
Beethoven did not find composition effortless and easy as was the case with other composers such as Mozart or Schubert. His process of musical composition was often a little tortured with numerous scribbling, scraps and rewrites being done before finally the piece was complete.
It’s one of the things which made it hard at times for him to keep track of his various works in progress as he was not the most organized of people and in fact had a male secretary to assist him in his various affairs.
He was known to frequently enjoy walks among the woods on the outskirts of Vienna and each summer would go away to the countryside where he would spend more time walking. He cherished nature and would carry a notebook and pencil with him on his excursions, jotting down melodic ideas and sketching vague musical structures. If you look at Beethoven’s writing it’s rather hard to decipher and difficult to read, especially in the informal sketches.
A lot of what at first glance may have seemed innocent doodling would eventually morph into majestic symphonies, concertos and sonatas. It seems that Beethoven’s mind would come up with the initial idea quite spontaneously but then require time to gestate before the rewriting would begin. He would rewrite over and over and over until it was perfect. Read the rest of this entry »
Music and Intelligence
By Kathy Unruh
Have you ever wondered if music has any effect on intelligence? Some baby boomers may remember their parents telling them that Rock and Roll would lead to permanent brain damage. But, kidding aside, is it possible that music may have a positive impact on cognitive thinking?
Recently I learned about an experiment several scientists conducted in 1994 using three
groups of preschoolers…
The first group received private piano and keyboard lessons
The second group received private computer lessons
And the third group received no training at all
After four months, the children who received piano and keyboard lessons scored 34%
higher on abstract reasoning tests than the other pupils! Read the rest of this entry »